Simon Fennell

Brand Director, Microdry & Aquatopia

Simon joined MindsInSync in August of 2010, jumping at the chance to build two fledgling brands and work with the inspired teams behind product development and graphic design. Today, Simon brings his passion for branding and keen eye for marketplace dynamics to his role, as well as an abundance of wit.

Previous to MindInSync, Simon worked for Li & Fung where he helped direct and develop retail and marketing strategies for all home brands, including Walmart's George Home and Hometrends and Macy's Gift Program. He's also held brand-building roles at London Fog and several small advertising agencies. Simon received his B.A in Classics from Skidmore College in Saratoga Spring NY.

Simon prides himself in being a tried and true New Yorker, growing up in Manhattan's upper east side where he still lives today. Often mistaken for actor Zach Galifianakis, Simon constantly finds himself running from hordes of screaming fans. Simon also loves NY Sports, long walks in Central Park and is a closet fantasy fiction dork.

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